Post by account_disabled on Jan 6, 2024 3:43:43 GMT
Isaan Craft (ISANCRAFT) processed products from fabric. With the weaving wisdom of the Isan people, outstanding, exquisite, beautiful and beautiful. Comes with an art and indie design combined with exquisite patterns. Revealed to the world and build brand confidence through online channels as well. Ms. Duangratchanee Phungernkham, owner of Isaan Craft brand (ISANCRAFT) and manufacturer, retail-wholesale distributor. Products processed from cotton, silk, Mudmee pattern, indigo dye, and natural dye. With the local wisdom of the Isan people, it was revealed that they were Kalasin people.
I have lived in Bangkok for almost 30 years, working as an office Email Data worker. Until one day he returned to take care of his parents in Kalasin Province. and is a person who already likes Thai fabrics and has relatives who have a career in weaving Therefore, he was inspired to use hand-woven cotton with natural dyes and local patterns to make his own brand of products at the end of 2018, which includes women's handbags. Clutch bags, scarves, shawls, sashes, etc. The beginning of the brand "Isaan Craft" because we used to work in an office before. So I know the needs of office ladies. Therefore, we mainly focus on bags for office workers. Starting with understanding and gaining knowledge about fabric. Created designs on women's bags as the first product. And starting with online sales that are easy to market because we know the target group is the office group. It's not like what other Isaan groups are doing.
It's in the art style, indie style, like our style, and communicates by posting on the page. Sell to friends Build acquaintances by spreading the word and place advertisements on the page which received very good feedback Because of choosing a clear target group In just one week, sales exploded. We are constantly evolving. Initially, our brand was not exported on a regular basis. But selling to foreign customers comes from knowing the product through online channels. Showing the charm of Thai wisdom to the world. We put ourselves in 2 positions: creating our own brand as well. and create a brand for customers Or is it building a brand for partners who sell abroad? There are many people we know who want to create a brand. Because there are many foreign customers who like Thai fabric products. but have no knowledge I don't know who to talk to. So we want to be that person.
I have lived in Bangkok for almost 30 years, working as an office Email Data worker. Until one day he returned to take care of his parents in Kalasin Province. and is a person who already likes Thai fabrics and has relatives who have a career in weaving Therefore, he was inspired to use hand-woven cotton with natural dyes and local patterns to make his own brand of products at the end of 2018, which includes women's handbags. Clutch bags, scarves, shawls, sashes, etc. The beginning of the brand "Isaan Craft" because we used to work in an office before. So I know the needs of office ladies. Therefore, we mainly focus on bags for office workers. Starting with understanding and gaining knowledge about fabric. Created designs on women's bags as the first product. And starting with online sales that are easy to market because we know the target group is the office group. It's not like what other Isaan groups are doing.
It's in the art style, indie style, like our style, and communicates by posting on the page. Sell to friends Build acquaintances by spreading the word and place advertisements on the page which received very good feedback Because of choosing a clear target group In just one week, sales exploded. We are constantly evolving. Initially, our brand was not exported on a regular basis. But selling to foreign customers comes from knowing the product through online channels. Showing the charm of Thai wisdom to the world. We put ourselves in 2 positions: creating our own brand as well. and create a brand for customers Or is it building a brand for partners who sell abroad? There are many people we know who want to create a brand. Because there are many foreign customers who like Thai fabric products. but have no knowledge I don't know who to talk to. So we want to be that person.