Post by account_disabled on Feb 24, 2024 10:52:12 GMT
Have you already heard about the new Google Analytics but haven't yet understood why it represents a revolution? Or, have you read alarmist posts and fear that your company will no longer be able to obtain fundamental information to develop a digital marketing strategy ? This article will be useful for you to better understand what Google Analytics 4 is and when it will truly revolutionize the promotion and communication activities based on the most used search engine in the world. You might be interested in: "SEO: what's new on Google algorithms for 2022" Google Analytics 4: Basic information you need to know shutterstock_1932391757 Let's start with some useful news to understand the context of this epochal transition of Google's main tool. What we all generally call Analytics now has a number in its name, precisely to highlight its evolution. The exact term is Google Analytics 4 , but in technical jargon it is abbreviated to GA4 .
Now let's see how and when this revolution was communicated. It was October 2020 when the news of the big change came out from the Big G headquarters , but already the previous year the maneuvers to put GA4 online , which was called "App + Web", had begun. Everything came to fruition in March 2022 with the official announcement that removed all doubts: “Google Analytics 4 is our next-generation measurement solution that replaces Universal Analytics. On July 1, 2023, standard Universal Analytics properties will stop processing new hits. If you are still using Universal Analytics, we Afghanistan Mobile Number List recommend that you prepare to use Google Analytics 4.” Advice which should be interpreted as an order from all those who use this important platform. Download the Inside guide for free to discover all the essential SEO statistics for 2022 From Universal Analytics to Google Analytics 4: some dates to remember google analytics 4 According to the press release already mentioned (and linked).
The phases of change that will lead everyone to use GA4 and no longer GUA are essentially two: Data collection on Universal Analytics will be deactivated on 1 July 2023, so the platform will be available and usable until that day; The data will remain available and can be downloaded from the platform for at least six months after the date indicated above. Google, however, makes an important clarification regarding the timing : “In the coming months, we will indicate a future date when existing Universal Analytics properties will no longer be available. After this future date, you will no longer be able to view Universal Analytics reports in the Analytics interface or access Universal Analytics data via the API.” Platform users must also take another date into consideration, October 14, 2020, because Google communicates that: Anyone who created properties before this date did so on GUA; Anyone who took the same action after this date most likely created a GA4 property.
Now let's see how and when this revolution was communicated. It was October 2020 when the news of the big change came out from the Big G headquarters , but already the previous year the maneuvers to put GA4 online , which was called "App + Web", had begun. Everything came to fruition in March 2022 with the official announcement that removed all doubts: “Google Analytics 4 is our next-generation measurement solution that replaces Universal Analytics. On July 1, 2023, standard Universal Analytics properties will stop processing new hits. If you are still using Universal Analytics, we Afghanistan Mobile Number List recommend that you prepare to use Google Analytics 4.” Advice which should be interpreted as an order from all those who use this important platform. Download the Inside guide for free to discover all the essential SEO statistics for 2022 From Universal Analytics to Google Analytics 4: some dates to remember google analytics 4 According to the press release already mentioned (and linked).
The phases of change that will lead everyone to use GA4 and no longer GUA are essentially two: Data collection on Universal Analytics will be deactivated on 1 July 2023, so the platform will be available and usable until that day; The data will remain available and can be downloaded from the platform for at least six months after the date indicated above. Google, however, makes an important clarification regarding the timing : “In the coming months, we will indicate a future date when existing Universal Analytics properties will no longer be available. After this future date, you will no longer be able to view Universal Analytics reports in the Analytics interface or access Universal Analytics data via the API.” Platform users must also take another date into consideration, October 14, 2020, because Google communicates that: Anyone who created properties before this date did so on GUA; Anyone who took the same action after this date most likely created a GA4 property.