Post by account_disabled on Feb 28, 2024 9:05:04 GMT
Summer is a very delicate period for marketing. According to some, it is not possible to achieve results because people are on holiday, they just want to have fun and are not making important decisions. Therefore, for many companies, communication is blocked for at least a month! Digital marketing in summer: ideas for non-stop communication You know well that actually stopping marketing activities is not a wise move. But how can you optimize your digital strategy to adapt to the summer? Here are some tips! START WITH AUTOMATION Your business likely closes for some time during the summer. This doesn't mean you can't be present on social media! You simply need to plan releases in advance and schedule publications with the right tool. Platforms like Hootsuite allow you to post without necessarily being present, thanks to advanced scheduling.
Where will you find your audience? Maybe at the Nigeria Phone Number beach or during happy hour. This influences the type of content to propose! For example, focus on visual storytelling to convey an emotional and direct message. Remember to favor the usability of the material, given the lack of attention of your audience. Videos are a very effective solution , to be enhanced with subtitles for viewing on mute. And advertising? Even in the summer you can rely on advertising but to give more visibility to the light and fun content you have created . Try to produce something that has an impact, that stays in people's minds and that prepares them for subsequent more concrete actions. RECYCLE VALID MATERIAL You can offer interesting content even if your production capacity decreases during the summer. Do you have any ebooks, infographics or white papers? Break them down into articles to publish on the blog.
And, speaking of articles, you can republish evergreens on social media or update the lists with the latest news ! The material already created is at your disposal and proposing it again requires limited effort. PREPARE THE NEXT ACTIVITIES The summer period for many realities is particularly quiet. You can take advantage of this reduced workload to focus on preparing for the next activities! New content to create, marketing campaigns to organize, events to plan: what better time than July and August? You will arrive in September with clear ideas and plans ready to be put into practice. Now you know how to approach your digital marketing efforts during the summer. Ready to use this quiet period to improve your business.
Where will you find your audience? Maybe at the Nigeria Phone Number beach or during happy hour. This influences the type of content to propose! For example, focus on visual storytelling to convey an emotional and direct message. Remember to favor the usability of the material, given the lack of attention of your audience. Videos are a very effective solution , to be enhanced with subtitles for viewing on mute. And advertising? Even in the summer you can rely on advertising but to give more visibility to the light and fun content you have created . Try to produce something that has an impact, that stays in people's minds and that prepares them for subsequent more concrete actions. RECYCLE VALID MATERIAL You can offer interesting content even if your production capacity decreases during the summer. Do you have any ebooks, infographics or white papers? Break them down into articles to publish on the blog.
And, speaking of articles, you can republish evergreens on social media or update the lists with the latest news ! The material already created is at your disposal and proposing it again requires limited effort. PREPARE THE NEXT ACTIVITIES The summer period for many realities is particularly quiet. You can take advantage of this reduced workload to focus on preparing for the next activities! New content to create, marketing campaigns to organize, events to plan: what better time than July and August? You will arrive in September with clear ideas and plans ready to be put into practice. Now you know how to approach your digital marketing efforts during the summer. Ready to use this quiet period to improve your business.