Post by account_disabled on Feb 28, 2024 9:43:49 GMT
Social Media Marketing: it has almost become fashionable now. While all over the world there is a proliferation of serious professionals (and even some cousins ) committed to explaining that the marketing of the present and the near future can no longer do without social media , companies operate erratically. Sometimes (when they decide to rely on professionals), they start from a correct perspective, which is to define a strategic approach to interaction with the social world. More often, however, they are limited to an improvised , occasional, unstructured and - in the end - elementary presence, when not harmful to the image and identity of the brand. Lately, in an article published on the Fluxe Digital Marketing blog, Joel Widmer suggested that the hierarchy with which a company should approach social media can be reconstructed like a Maslow pyramid: an interesting idea in my opinion, and one that I would like to try to develop here on 4Writing.
What is a Maslow Pyramid Abraham_MaslowSource: Wikipedia Let's start Paraguay Phone Number with the basics. What is a Maslow Pyramid ? The organizational model that bears the name of Abraham Maslow – known to all psychology and sociology students – dates back to the early 1950s. Its aim was to establish a hierarchy of needs , from the most basic to the most complex – which are common to all individuals. In practice, the model described by Maslow was that of a pyramid of needs characterized by an increasing scale, structured so that the higher needs can only be pursued when the lower ones are satisfied. In the five steps of needs we therefore find, from bottom to top: physiological needs (such as hunger, sleep, thirst, etc.) protection and safety needs belonging needs (such as the need for affection, identification, belonging to a social group) esteem needs (for success, social fulfillment) needs for self-realization (of one's identity and expectations) The needs of social media marketing What does Maslow's model have to do with social media marketing ? Certainly, the fact that companies today also find themselves managing both primary needs - the very existence and survival in the world of social media - and higher level needs.
In essence, companies move towards "social implementation" through a complex path, in which failing at one step necessarily leads to not being able to move towards the next step. Maslow's pyramid of social mediaSource: Fluxe Digital Marketing What are these steps? Let's see them together. Presence on social media It's the moment that starts it all: when companies realize they can't survive without a social media presence, much like they can't survive without eating and sleeping. We are obviously at the embryonic stage: we choose the social channels where we will be present, we start publishing and we wait: something will happen. Engagement Of course, mere presence is of almost no use. The next need is that of seeking social interaction, involvement and engagement. The objective then becomes that of having feedback for what is published on social media: be it likes, shares, comments. Who doesn't look for them? And above all: once found, what use are they? Content Marketing They evidently serve to found a relationship which must then be nourished and prolonged over time . This is the stage in which it is understood that occasional likes or exchanges of words are not useful for bringing in business : it is necessary to go further and establish a content marketing activity that has its own structure made up of blogs, quality content, of editorial and distribution plans.
What is a Maslow Pyramid Abraham_MaslowSource: Wikipedia Let's start Paraguay Phone Number with the basics. What is a Maslow Pyramid ? The organizational model that bears the name of Abraham Maslow – known to all psychology and sociology students – dates back to the early 1950s. Its aim was to establish a hierarchy of needs , from the most basic to the most complex – which are common to all individuals. In practice, the model described by Maslow was that of a pyramid of needs characterized by an increasing scale, structured so that the higher needs can only be pursued when the lower ones are satisfied. In the five steps of needs we therefore find, from bottom to top: physiological needs (such as hunger, sleep, thirst, etc.) protection and safety needs belonging needs (such as the need for affection, identification, belonging to a social group) esteem needs (for success, social fulfillment) needs for self-realization (of one's identity and expectations) The needs of social media marketing What does Maslow's model have to do with social media marketing ? Certainly, the fact that companies today also find themselves managing both primary needs - the very existence and survival in the world of social media - and higher level needs.
In essence, companies move towards "social implementation" through a complex path, in which failing at one step necessarily leads to not being able to move towards the next step. Maslow's pyramid of social mediaSource: Fluxe Digital Marketing What are these steps? Let's see them together. Presence on social media It's the moment that starts it all: when companies realize they can't survive without a social media presence, much like they can't survive without eating and sleeping. We are obviously at the embryonic stage: we choose the social channels where we will be present, we start publishing and we wait: something will happen. Engagement Of course, mere presence is of almost no use. The next need is that of seeking social interaction, involvement and engagement. The objective then becomes that of having feedback for what is published on social media: be it likes, shares, comments. Who doesn't look for them? And above all: once found, what use are they? Content Marketing They evidently serve to found a relationship which must then be nourished and prolonged over time . This is the stage in which it is understood that occasional likes or exchanges of words are not useful for bringing in business : it is necessary to go further and establish a content marketing activity that has its own structure made up of blogs, quality content, of editorial and distribution plans.