Post by account_disabled on Mar 6, 2024 11:07:11 GMT
The key points of this article: Search engine positioning is a fundamental strategy for B2B companies SEO alone may not be enough to rank content in the SERP SEO must be supported with the value that a customer attributes over time The B2B customer journey is divided into three phases: awareness, consideration and decision It is important to monitor and measure the results of your content strategies and deliver SEO positioning on search engines, also known as SEO or Search Engine Optimization , is recognized to be a fundamental strategy for companies that wish to increase online visibility and reach their target customers. The SEO optimization of the site (of its structure, its contents and internal and external links) allows it to position itself in a higher and more relevant way in the search results pages, the SERPs (Search Engine Result Pages). SEO is not an activity to be implemented individually.
It is actually part of the digital marketing strategy and has as its Germany Phone Number objective the visibility of pages and websites in the organic (i.e. natural and non-paid) search results of search engines such as Google or Bing. According to Accenture research that analyzed the value of digital channels for B2B sales , 79% of revenues come from digital and 98% of B2B Buyers do more than one online search before making a purchase. These numbers cannot be ignored. SEO: part of digital marketing With SEO, which is part of the entire marketing strategy, and the positioning of keywords on the SERP pages, it is possible to increase the visibility of the website to attract qualified traffic, improve online reputation and increase sales and turnover.
SEO integrates with other digital marketing strategies, such as social media management, online advertising and email marketing, helping to optimize a company or brand's entire digital presence. But to get the maximum result from the SEO strategy, you need to remember the main rule: SEO alone may not be enough to position content in the SERP . Not only SEO but also Customer Life Time Value One of the reasons why SEO alone may not be sufficient to achieve the results a company desires is linked to the concept of Life Time Value or Customer Life Time Value (CLV). This criterion measures the value that a customer brings over time , not only with the first purchase, but with subsequent purchases.
It is actually part of the digital marketing strategy and has as its Germany Phone Number objective the visibility of pages and websites in the organic (i.e. natural and non-paid) search results of search engines such as Google or Bing. According to Accenture research that analyzed the value of digital channels for B2B sales , 79% of revenues come from digital and 98% of B2B Buyers do more than one online search before making a purchase. These numbers cannot be ignored. SEO: part of digital marketing With SEO, which is part of the entire marketing strategy, and the positioning of keywords on the SERP pages, it is possible to increase the visibility of the website to attract qualified traffic, improve online reputation and increase sales and turnover.
SEO integrates with other digital marketing strategies, such as social media management, online advertising and email marketing, helping to optimize a company or brand's entire digital presence. But to get the maximum result from the SEO strategy, you need to remember the main rule: SEO alone may not be enough to position content in the SERP . Not only SEO but also Customer Life Time Value One of the reasons why SEO alone may not be sufficient to achieve the results a company desires is linked to the concept of Life Time Value or Customer Life Time Value (CLV). This criterion measures the value that a customer brings over time , not only with the first purchase, but with subsequent purchases.