Post by account_disabled on Mar 10, 2024 4:09:08 GMT
It must be: On fire . Among the main characteristics: brevity, incisiveness and clarity. Naming must have a very specific purpose. Full of vitality . It never gets boring, it's not banal and it's not obvious. Simple . It's not as long as a sentence. Relevant but unexpected . It must have to do with what the company is about, but take on an unexpected meaning based on the messages to be launched.
An example? Amazon (from “amazing” ), “The largest Japan WhatsApp Number Data bookstore in the world”. Significant . Naming has its role and must fulfill it perfectly. For example, if a company wants to position itself as a buddy brand it can, or rather it must, do so starting from the choice of its name. Competitive . The name must represent everything that the others, the competitors, are not. Or that they neither have nor will have. Long-lasting .
It resists over the years, it is something that the company cannot and will never have to change. But, above all, it is something that competitors will never be able to have. Serious . As David Olgivy said, “people don't buy anything from clowns” . It is also true that, taking the example from point 2, if the company wants to take on a friendly, playful, lively identity it can certainly opt for a creative name.
An example? Amazon (from “amazing” ), “The largest Japan WhatsApp Number Data bookstore in the world”. Significant . Naming has its role and must fulfill it perfectly. For example, if a company wants to position itself as a buddy brand it can, or rather it must, do so starting from the choice of its name. Competitive . The name must represent everything that the others, the competitors, are not. Or that they neither have nor will have. Long-lasting .
It resists over the years, it is something that the company cannot and will never have to change. But, above all, it is something that competitors will never be able to have. Serious . As David Olgivy said, “people don't buy anything from clowns” . It is also true that, taking the example from point 2, if the company wants to take on a friendly, playful, lively identity it can certainly opt for a creative name.